As promised, my first book review on the site. I give the honor to none other than Gary Vaynerchuk, the master of social media and life passion. So first, who is Gary Vay-ner-chuk? He’s the high energy madman who helped launch WineLibrary from a small business to a $60 million+ a year monster for his family! How did he do that? He crushed it by tapping into his personal strengths and creativity and sprinkled in a liberal amount (much like dumping a bucket of salt into a soup dish) of passion for his, what I would call, life product. Starting with a modest project called WineLibraryTV which was a video blog (vlog) about wine. It wasn’t just about any particular label or vintage it was about the love of the product, the knowledge… THE PASSION for it! He grew up in a small immigrant family with barely two nickels to rub together when they arrived, but Gary’s father Sasha knew America was the place and away they went to pursue life in the land of opportunity. Hearing about Gary’s antics as a child and his realization of business acumen he had been born with thanks to the pairing of his passive-strategist father and firebrand-of-passion mom he was a literal firecracker. His book focuses in on the core reasons people go into business, should go into business, the tools the modern internet era provide to ignite your own fuse easily and how to locate that inner explosive power to, well, CRUSH IT! Gary points to social media resources such as Facebook and Twitter as well as useful website creation tools like WordPress and Tumblr for building your personal brand from scratch and into a powerhouse. His best chapter is his shortest and it’s a true message about customers and why you should tattoo it onto your forehead. Whether your passion is custom birdfeeders, toilet seat covers or manure Gary has a striking message for all of you. His ideas are fresh even for the business skool’d crowd and his examples, thought processes are nature and welcomed now matter how old hat you are or how big your biz. His thinking-process will take your business from drab to fab with a laser-like precision.
Gary’s book is short, sweet, concise and encompassing for the moment. I can see Gary having to revisit his book in as little as a year as the internet always puts even guys like him behind the times of the latest trends and tools. I would recommend this book as a welcomed addition to the college student looking inside to find their calling or the Vice President of Global Conglomerate, Inc. as there are lessons to be learned from the trenches and Gary has worn the boots for us all and calls on us to jump in and dirty our faces as well (did I tell you, he ate dirt on the Conan O’Brien show… no worms to be seen however)!
I would give Crush It! a 4.8 out of 5 and hope Gary does an expanded version in a year or so with updated content and reader follow-ups on how they crushed it! I’m sure Gary’s past year with baby Misha being born and the ever-pressing demands of WineLibaryTV have been the best ride he could have ever hoped for. I don’t think Gary will be a flash in the pan as far as personalities go. He’s a crockpot and will continue to innovate and inspire for decades to come. Go get a copy of the book and let me know if you agree. This entire site is a by-product of his call to action and I don’t intend to let ol’ Gary down or myself for that matter! ‘Go Crush It’ for yourself!
Buy Crush It! and find out more here!